Rakuten, Japanese E-commerce Giant Launches NFT Market

Rakuten Corporation, a Japan-based online retail corporation, and e-commerce store, has unveiled a market, Rakuten NFT, where non-fungible tokens (NFT) can be bought and sold. The company has promised to introduce new features and NFTs later. Also, a p2p service for the selling and minting digital content is set to open in 2023.

The Rakuten NFT 

In the previous years, the e-commerce industry has dabbled in digital currencies and blockchain technologies. Rakuten started a crypto market in 2019 and later allowed users to deposit cryptocurrency into their Rakuten Pay wallets in 2021. In 2022, the organization has announced its plan to create a platform named Rakuten NFT, which is the company’s first foray into the world of digital assets.

The published report states, “Rakuten NFT is a program that offers users a market to acquire NFTs, as well as P2P purchasing and auctioning of virtual assets, in a variety of fields like entertainment, sports, anime, and music. “It also includes a feature that allows IP holders to create a personal website where they can issue and sell digital assets.” Users may earn and use Rakuten Points by using their Rakuten ID while making transactions. The buyer of an NFT can gather the NFTs and have a collection for them on the website they created. Another option is to enlist them on the Rakuten market.”


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The e-commerce giant has been tracking the number of companies that have established NFT markets last year. Platforms specialized for buying and selling digital collectibles have been developed by companies such as Crypto.com, Coinbase, FTX, and others. In addition, this new market will have to compete with top NFT markets like Rarible, Looksrare, Rarible, and Magic Eden. Furthermore, the press release stated that users would mint and auction NFTs from 2022. 

“Later on, a P2P service for issuance and sales of digital content will be launched, allowing IP holders in the country and over the world to produce NFTs. This opportunity will spur the establishment of an international market for Non-fungible tokens.” 

J.League NFT Catalogue Will Be Released On The New Market

NFTs depicting Ultraman animation and G1 Gekitoshi, with artwork drawn by Hiroshi Kurogane, a legendary artist, were exhibited during the launch of Rakuten. In years to come, the digital marketplace will offer collectibles from the Television Asahi series, Under Beasty, and characters in Tiger & Bunny 2.

The announcement concluded by stating the intention of the company to also create an NFT collection for the players of the J.league and their anthem. Rakuten has also promised to provide various payment options to make the platform accessible to a wide range of users.


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