The sports industry of the present time has become more prone to the non-fungible token (NFT) world as several sports groups are getting into the latest phenomenon out of fear that they could miss out otherwise. AC Milan, a football giant based in Italy, has declared an exclusive partnership with MoneyLeague (a Web3-based e-sports venue).
AC Milan and MonkeyLeague Partner up to Expand NFT World
To enhance both parties’ potential, they have established a strategic collaboration in the world of non-fungible tokens to take into account NFT collectibles, games, as well as merchandise.
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AC Milan is considered to be among the top football clubs based in Italy. It has the title of the Italian Series A championship. The collaboration with the esports game series “MonkeyLeague” is to launch a unique collection of non-fungible tokens.
Even in advance of the respective partnership, the club has a familiarity with the NFT world as an NFT campaign named “AC Milan Fan Token (ACM)” has formerly been introduced by it on Socios.com (a fan rewards and engagement app) in January previous year. Soon after, Binance (the top crypto exchange in terms of market capitalization) also listed the respective fan token.
In the previous month, BitMEX (a prominent among the crypto derivatives venues across the globe) and AC Milan declared a collaboration that will be spanned over several years.
AC Milan and MonkeyLeague will go hand-in-hand to establish a unique series of branded game assets in the form of non-fungible tokens. Tournaments, wearables, stadiums, players, as well as co-marketing occasions are all being discussed at the moment.
Fans to Mint Rossoneri-Branded Apparels and Access Game Tournaments after the Collaboration
The fans will be permitted by the respective partnership to mint Rossoneri-branded apparel along with having access to the tournaments in the game.
Gamers and fans can take part in competitions in virtual stadiums through several enthusiastic MonkeyLeague tournaments (which are branded by AC Milan). The top players of AC Milan will playtest the game as well as attempt to utilize the game’s several characteristics.
Constructive suggestions would be provided on the behalf of the soccer players to MonkeyLeague via which it could make the game more engaging, compelling, and as realistic as possible. MonkeyLeague’s Head of Marketing & Partnerships, Oren Lanberg, pointed out that this move is a crucial step in their strategy to bridge the gap between the world of Web2 as well as Web3.
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